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Money talks but trust shouts louder, survey finds

30 May 2013

Trust is a more important factor than price for householders hiring a tradesperson, a new Energy Saving Trust survey has revealed.

Half of householders surveyed said that a clearly displayed certification mark from a trusted organisation presented by a tradesperson was now more important than how much they charged when deciding who would do work in their home.

Small local firms topped the survey for the type of organisation householders would be most likely to hire, with almost six in ten (58%) saying they would take on a trusted local business to install energy efficiency measures in their home.

One quarter would choose trades people from a big company to carry out work on their home. Lone trades people were the preferred choice for 7% of Brits.

Following recent reports that cold callers were posing as Green Deal assessors while charging ‘administration fees’ for agreeing to work under the government scheme, the Energy Saving Trust’s advice to households looking to install energy saving improvements under the Green Deal is to make sure that the installer is certified. Trades people cannot install an energy efficiency measure through the Green Deal without being certified by one of 16 organisations, including the Energy Saving Trust.

Tom Lock, certification manager at the Energy Saving Trust, said: “These findings make it clear that while money is tight for many, being able to trust the tradesperson doing the work on their home is still more important to people than the pounds in their pocket.

“Trust is earned, and householders often find it difficult and time-consuming to find trades people they know can be 100% trusted and relied upon to perform good quality work at the right price.

“Trades people could see this as a problem, but we would advise them that it is actually a great opportunity. Certification – such as that provided by the Energy Saving Trust to installers working under the Green Deal – is a great way to build trust. Homeowners can then be sure that the right energy efficiency measure providing greater comfort and energy savings will be installed in their home.

“We are the only trusted consumer-facing organisation providing Green Deal Installer Certification, with trades people signing up to the scheme being given a free listing on our website and able to use our trusted certification brand mark across all their marketing and materials.”


The online Energy Saving Trust’s survey, of over 2,000 people inEngland,Scotland andWales by Ipsos MORI, found that recommendations from third parties were the third most important consideration when hiring a tradesperson to perform energy efficiency work on the home, with 35% rating them as the top factor. That was followed by whether workers ‘come across as professional’ (12%) and whether they use headed notepaper and wear a company uniform (5%).

News source: Courtesy of Glass & Glazing Magazine