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Survey shows a 'marked change' in consumer’s reasons to replace

Survey shows a 'marked change' in consumer’s reasons to replace
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07 Feb 2012

Percentage reasons for new windows and doors

An independent omnibus survey, commissioned by the Double Glazing & Conservatory Ombudsman Scheme (DGCOS), shows what is described as a ‘marked change’ in traditional reasons for fitting new windows and doors.

Against a backdrop of spiralling domestic energy prices in 2011, the survey revealed 61% of home owners now list reducing energy bills as one of their three most important reasons for home improvements.

The survey, carried out by Opinium Research & Rigby Research, was designed to establish home owners’ reasons for buying replacement windows and doors, and their experience of energy efficient windows. The findings are based on responses from 1,224 UK home owners aged over 18.

Traditional reasons for buying new windows and doors now trail far behind the headline energy saving figure of 61%, with 43% wanting to make their home more comfortable and 41% wanting to improve the look of their home.

Introduced six years ago, window energy ratings (WERs) are apparently gaining recognition: 30% of home owners who had had work done, or intended to do so, said their windows were rated ‘A’ to ‘C’.

In contrast, ‘U’ values were said to be ‘off the radar’: only 2% of home owners who had had their windows replaced recognised the terminology.

Thirty two percent of home owners questioned had replaced their windows or doors in the past five years. Of the 13% who plan to replace their windows or doors in the next five years, 47% say they will have ‘A’ to ‘C’ WERs.

Younger home owners were better informed about energy ratings with 35% ‘don’t knows’ compared to 50% of ‘don’t knows’ among the over 55s.

Only 12% of respondents placed ‘reducing carbon footprint’ among their top three reasons for replacing windows or doors; although this is one of the key drivers behind the government’s Green Deal initiative, it would appear it ‘hasn’t really caught on with the general public as a strong reason to invest in home improvements’, according to the report.

News source: Courtesy of Glass & Glazing Magazine