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What's in store for door's

07 Jul 2011

Future prospects for the residential door market remain uncertain according to a new report from AMA Research.

The report claims that the residential doors market has been relatively flat up to 2007 before declining steeply from 2008-10. Being linked solely with new house building and spending on home improvement, AMA claims ‘it is no surprise' that the last three years have impacted heavily on the sales of residential doors with demand reflecting low consumer confidence and uncertainty in the housing market.

 

AMA's estimate of the total value of the residential doors market in 2010 is around £550m, at manufacturers selling prices. Internal doors are reported to be the largest sector accounting for more than 60% of sales, with entrance doors accounting for almost 30% of the market, and patio doors at 10%. 

 


Home improvement is reportedly the largest market for internal doors at over 30%, with new housing share falling rapidly over the last three years. Social housing has been a strong sector for both internal and external door replacement. There is still ongoing funding under the Decent Homes programme, which will carry through until 2015, although cuts in public sector expenditure are now beginning to impact on refurbishment projects.

The market for patio doors in particular has been declining over the last decade and, although conservatory installation did help to maintain sales, AMA claims that this market has also slowed considerably in recent years.

Recent years have seen both sales turnover and profit margins decline for many door manufacturers, with raw materials continuing to rise in 2011. Although there has been comparatively little consolidation during 2010, some rationalisation of market supply is anticipated in 2011-12.

Frame material usage varies considerably between the three product sectors. For example, while timber dominates the internal door market, PVC-U remains the leading material for external doors at an estimated 33% - though both composites and timber are close behind, each with shares of around 30%.

AMA claims that future prospects for the residential door market remain ‘fragile', with the speed, scale and timing of recovery dependent on a combination of growth in house building activity and rising consumer confidence and spending on home improvements, offsetting the inevitable decline in the social housing replacement market.

Given this background, AMA claims that while 2011 will be ‘relatively flat'; prospects are for modest growth in 2011-2015, providing modest recovery in the UK housing market is sustained. Material market share increases look to favour composite entrance doors, mainly for reasons of strength and appearance at the expense of PVC-U and aluminium, while timber for both entrance and internal doors is likely to keep its share, reflecting what AMA claims are strong sustainability credentials.

AMA Research's report ‘Residential Doors Market - UK 2011 - 2015' is available in hard copy or electronic format and can be ordered online at http://www.amaresearch.co.uk/  or by calling 01242 235724.

News source: Courtesy of Glass & Glazing Magazine