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Efficiency: Into The Top Three

10 Jul 2009

Energy efficiency and the latest environmental standards are now among the most important attributes buyers want from newly-built homes

Energy efficiency and the latest environmental standards are now among the most important attributes buyers want from newly-built homes, according to a YouGov survey carried out for the New Homes Marketing Board. The 'green factor' has climbed into the top three on the list of criteria that people would set for buying a new home, now overtaking a list of more traditional benefits such as convenient location and general value-for-money.

David Pretty, chairman of the NHMB, said: "People now increasingly understand that almost all new homes are built to the latest mainstream environmental standards and are vastly more energy-efficient, and therefore generally much cheaper to run, than second-hand homes. In fact, just last year the National Energy Service confirmed that new homes are already 60 per cent more efficient than older ones, and are improving all the time as we move towards zero-carbon over the next few years."

The survey asked respondents to select features they considered most important if they were buying a newly-built home. At 41%, the category combining energy efficiency and high environmental standards was the third most important attribute chosen. The highest at 53%, was provision of a garden or outdoor space, and second (47%) was a garage or private off-street parking.

Other high-scoring categories were overall value-for-money (33%) and the fully-fitted contemporary kitchens and bathrooms that invariably come as standard in new homes (31%). Respondents also liked the fact that new homebuilders often provide financial incentives such as help with deposits and Stamp Duty (19%) and build in convenient locations (16%).

News source: Courtesy of Glass & Glazing Magazine